The Stage of the New-Product Process That Exposes Actual Products

question 10

Multiple Choice

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

• A)development.
• B)market testing.
• C)business analysis.
• D)commercialization.
• E)screening and evaluation.

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Definitions:

Automobile Quality

The standard of excellence or the state of being free from defects, deficiencies, and significant variations in vehicles, evaluated through the assessment of various attributes including durability, reliability, and performance.

Product-Specific

Refers to information or characteristics unique to a particular product, distinguishing it from others.

Rephrasing

The act of expressing an idea or concept in different words or a new manner, often to clarify meaning or enhance understanding.

Sales Call

A communication, often by telephone or in person, initiated by a salesperson to engage a potential customer.