Based on __________,The Campbell's Soup Company Changed the Labels of Most

question 53

Multiple Choice

Based on __________,the Campbell's Soup Company changed the labels of most of its soup cans.

• A)external secondary data-an article in the Journal of Consumer Behavior on ethnographic research
• B)social media Facebook comments and Twitter "tweets" analysis
• C)internal secondary data-sales reports on soup sales by flavor and package type (can or microwave bowl)
• D)neuromarketing studies
• E)online/e-mail questionnaires

---

Definitions:

Product Costs

Product costs are the costs directly associated with the production of goods, including direct materials, direct labor, and manufacturing overhead.

Financial Reporting

The process of disclosing financial information and statements by businesses to shareholders and the public.

Variable Cost

Charges that adjust in line with the production levels or the quantity of sales.

Fixed Cost

Expenses that do not change with the level of production or sales over a short period, such as rent, salaries, or insurance.