New Balance Makes the Minimus Line of Shoes with a Vibram

question 46

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its Made in America, top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB^→ idsole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of

• A)mass customization.
• B)product definition.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.