The Purpose of the Five Key Steps in Segmenting and Targeting

question 112

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A)identify competitors that provide similar products that satisfy a firm's customers' needs.
• B)provide guidance to reposition a firm's products.
• C)generate new products ideas for firms that are not growing in market share.
• D)link market needs of customers to the organization's marketing program.
• E)correlate directly to each of the five environmental forces.

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Definitions:

Homophobia

The fear, aversion, or discrimination against homosexuals or homosexuality.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men as influenced by culture, society, and personal choice.

Economic Achievement

The attainment of financial goals or milestones, often measured by income, wealth, or status.

Organizational Power

The capacity or ability of individuals or groups within an organization to influence others, make decisions, and control resources.