Which of the Following Statements Regarding When and How to Segment

question 145

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A)Even if a firm finds only one potential market segment, it should take advantage of the method to appear cutting-edge to its competitors and customers.
• B)Market segmentation only works for large corporations; small businesses don't have the resources to engage in the process.
• C)Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D)If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E)Market segmentation strategies work less than 10 percent of the time

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Definitions:

Oppositional Defiant Disorder

A behavioral disorder in children characterized by ongoing uncooperative, defiant, and hostile behaviors towards authority figures that interfere with daily life.

ODD

Oppositional Defiant Disorder, a behavior disorder in children and adolescents characterized by persistent patterns of angry, defiant, and vindictive behaviors.

Fear Conditioning

A behavioral paradigm in which organisms learn to predict aversive events.

Perfectionism

A personality trait characterized by a person's striving for flawlessness and setting excessively high performance standards, accompanied by critical self-evaluations and concerns regarding others' evaluations.