Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 118

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A)consumer differentiation.
• B)psychographics.
• C)market segmentation.
• D)market delineation.
• E)aggregation marketing.

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Definitions:

Paired Two-Sample T-Test

A statistical test used to compare the means from two related groups of samples.

Kruskal-Wallis H Test

A method that does not rely on parameter assumptions to test if samples come from an identical distribution.

Teaching Method

A systematic plan designed to present educational material or a concept to students.

Multiplication Concept

A fundamental mathematical operation representing the repeated addition of a number by itself a specified number of times.