Which of the Following Is an Example of a Tiffany/Walmart

question 215

Multiple Choice

Which of the following is an example of a Tiffany/Walmart strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers; one showed the action scenes in order to attract one audience and the other showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Control Group

In an experiment, a group of people, similar to those in the experimental group, who do not receive the treatment under study.

Cause and Effect

A relationship where one event (the cause) makes another event happen (the effect).

Random Selection

A method of sampling in which participants are chosen from a larger population entirely by chance, ensuring that every individual has an equal probability of being selected.

Random Assignment

Assignment of participants in an experiment to groups in such a way that each person has an equal chance of being placed in any group.