ExxonMobil Targets Consumers That Fill Up Their Gas Tanks More

question 144

Multiple Choice

ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. In this example, ExxonMobil is using which segmentation variable?

• A)needs
• B)lifestyle
• C)behavioral
• D)psychographic
• E)demographic

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Definitions:

Inferior Good

An item whose demand falls when consumer income rises, contrasting with normal goods where demand increases with income.

Technological Advancement

The process of developing and applying new technologies to improve products, processes, or services.

Equilibrium Quantity

When the market is at equilibrium, the supply of goods or services is identical to the demand at that price.

Coffee-Bean Pickers

Individuals engaged in the agricultural activity of harvesting coffee beans from plants.