A Rehabilitation Center Wants to Target Women in Their 20s

question 140

Multiple Choice

A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target segment, this market would

• A)have no expected growth.
• B)not be compatible with the company's current resources.
• C)not be worth doing since its market size is very small.
• D)not be readily accessible to the firm's marketing programs.
• E)be relatively expensive to reach.

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Definitions:

Joseph Breuer

An Austrian physician who made key contributions to the field of psychotherapy, particularly through his work with patient 'Anna O.' and the development of the talking cure.

Hypnosis

A trance-like state of focused attention and increased suggestibility, often used therapeutically to alter perceptions, behaviors, and sensations.

Wish Fulfillment

is a concept in psychoanalytic theory suggesting that dreams or fantasies are a means for individuals to satisfy unmet desires or needs.

Reflexive Action

An automatic, involuntary reaction to a stimulus, bypassing conscious thought.