Which of the Following Is an Example of a Multiple

question 238

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Conditions of Worth

Standards imposed by others that one must meet to be considered worthy of love or positive regard.

Positive Self-report

A method of gathering data in which individuals report their own behavior, feelings, or attitudes in a positive light.

Actualization Tendency

An innate drive in humans to grow, improve, and realize their fullest potential.

Maladjustment

A condition in which an individual's adaptation to life circumstances is considered inadequate or dysfunctional.