To Effectively Positioning a Product or Brand, Companies Take Four

question 77

Multiple Choice

To effectively positioning a product or brand, companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to critical attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers; and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify the important attributes for the product or brand class
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not selected during the market segmentation process

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