When Karsh and Hagan Advertising Agency Uses Information Found in Nielsen

question 233

Multiple Choice

When Karsh and Hagan Advertising Agency uses information found in Nielsen Television Index Ranking Report published by Nielsen Media Research to plan television advertising schedules for its clients, it is relying on __________ data.

• A)neuromarketing
• B)primary
• C)internal secondary
• D)observational
• E)external secondary

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Definitions:

Late Antique

The non-naturalistic artistic style of the Late Roman Empire.

Christian Art

Art that is religious in nature and often inspired by Christian themes, iconography, and figures from the Bible.

Hieratic Sizing

A principle in art, particularly ancient Egyptian, where the size of figures indicates their relative importance, with larger sizes denoting greater significance.

Mildenhall Treasure

A significant hoard of Roman silver tableware from the 4th century, discovered in Suffolk, England in 1942.