The Primary Focus of Zappos' Market Segmentation Strategy Is to Sell

question 185

Multiple Choice

The primary focus of Zappos' market segmentation strategy is to sell

• A)a wide selection of shoes,clothes,accessories,and housewares to people who will buy them online.
• B)a wide selection of leather shoes and boots to retailers.
• C)all types of shoes,accessories,and clothing to department stores.
• D)Spanish novelties and accessories to organizations.
• E)shoes in its own retail stores.

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Definitions:

Property Insurance Policies

Contracts that provide financial reimbursement to the owner or renter of a structure and its contents, in case of damage or theft.

Insurable Interest

A requirement that a person seeking to purchase insurance has a legitimate interest in safeguarding the item or life being insured from loss or damage.

Market Value

The amount for which something can be sold on a given market at a specific time.

Property

Legal rights to own, use, and dispose of land, buildings, goods, intellectual creations, and other items.