New Balance Makes the Minimus Line of Shoes with a Vibram

question 46

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its Made in America, top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB^→ idsole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of

• A)mass customization.
• B)product definition.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to do a task well.

Agreeableness

A personality trait characterized by compassion, cooperation, and a desire for social harmony.

Neuroticism

A personality trait characterized by a tendency to experience negative emotions such as anxiety, anger, or depression more frequently and intensely than others.

Consistency

The characteristic of being uniform, stable, and lacking in contradiction over time or across situations.