-In Figure 8-1 Above, B Represents Which Stage of the Market

question 86

Multiple Choice

-In Figure 8-1 above, B represents which stage of the market segmentation process?

• A)link needs to actions
• B)identify market needs
• C)establish a marketing protocol
• D)execute marketing program actions
• E)segment and select the target markets

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Definitions:

Operant Conditioning

A learning process where the consequences of an action affect the likelihood of the action being repeated, involving rewards and punishments.

Social Learning

Observational learning that occurs when someone watches others get rewarded or punished for behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response originally elicited by the second stimulus is eventually elicited by the first stimulus alone.

Reciprocal Determinism

The idea that people choose the environments they enter and then change them.