Kellogg's Has Several Cereals Targeted at Different Types of Users

question 41

Multiple Choice

Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, doesn't reduce quality or increase price, and

• A)conforms to all FDA guidelines.
• B)uses the same promotion and packaging for all segments.
• C)decreases the cost of the physical plant.
• D)stabilizes competition.
• E)better serves customers' needs.

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Definitions:

Intervening Variable

An intervening variable is a hypothetical concept that explains the relationship between the independent (causal) and dependent (effect) variables in an experiment.

Political Affiliation

An individual's or group's association with a particular political party or ideology.

Political Orientation

Describes an individual's or group's predisposition towards certain political ideologies, parties, or policies.

Independent Variable

A variable in an experiment or model that is manipulated to observe its effect on a dependent variable, being the cause in a cause-and-effect relationship.