Selling a Product to a Different Market Segment Usually Requires

question 93

Multiple Choice

Selling a product to a different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues don't offset extra costs of this action,a marketer should __________.

• A)increase the advertising budget
• B)prune the product offerings
• C)family brand their products
• D)combine segments
• E)group products into categories

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Definitions:

Brain Arousal

The state of heightened brain activity and alertness, involving physiological and psychological responses.

Frontal Lobe

Positioned at the leading edge of each cerebral hemisphere, this portion of the brain plays a key role in controlling voluntary actions, articulating language, and administering high-level executive functions.

Trait Theorists

Psychologists who study personality focused on identifying, describing, and measuring stable characteristics that differentiate individuals.

Predicting

The act of forecasting future events or outcomes based on patterns, data, or insights from past and present.