Region and City Size Are Both Variables Used to Employ

question 49

Multiple Choice

Region and city size are both variables used to employ ________ segmentation.

• A) geographic
• B) behavioral
• C) district
• D) psychographic
• E) demographic

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Definitions:

Public Pressure

The influence exerted by the general public or specific interest groups on individuals, organizations, or government to effect changes or achieve specific results.

Centralization

The concentration of control or decision-making authority in a centralized body or location, away from local or individual entities.

Decentralization

The process of distributing or dispersing functions, powers, people or things away from a central location or authority.

Trade Barriers

Government-imposed restrictions on international trade, such as tariffs and quotas, that affect the free flow of goods between countries.