Which of the Following Is NOT a Criterion to Use

question 125

Multiple Choice

Which of the following is NOT a criterion to use in forming market segments?

• A)The ability to assign buyers to a segment is cost-effective and simple.
• B)The result of segmenting will cause an increase in market share or profit.
• C)There are significant similarities among buyers in the market segment.
• D)There is a potential marketing action to reach the segment.
• E)The cost to reach the segment exceeds its profitability.

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Definitions:

Outsourcing

The business practice of hiring external firms or individuals to perform tasks, handle operations, or provide services that are either difficult to manage or outside the company's core competencies.

Major Business Function

Core activities essential for the operation and success of a business, such as marketing, production, and sales.

Outsourcing

The practice of hiring third parties to perform services, handle operations or provide goods that are either difficult to manage or are outside of a business's core competencies.

Benefits Administration

The process and system by which employee benefit programs are designed, implemented, and managed by an organization.