Campbell's Soup Company Found That Its Canned Nacho Cheese Sauce

question 196

Multiple Choice

Campbell's Soup Company found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using __________ segmentation.

• A)demographic
• B)behavioral
• C)economic
• D)geographic
• E)psychographic

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Definitions:

Hookworms

Parasitic nematodes that live in the small intestine of their hosts, potentially causing anemia and other health issues through blood loss at the site of attachment.

Pinworms

Small, parasitic worms that primarily infect the intestines, often causing itching around the anus.

Tapeworms

Parasitic flatworms that live in the digestive tracts of vertebrates, including humans, potentially causing various health issues depending on the species.

Dormant

In a state of inactivity or dormancy, not currently active but with the potential to become active.