More Than Half of All U

question 17

Multiple Choice

More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) demographic characteristics
• D) behavior characteristics
• E) psychographic characteristics

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Definitions:

Physiological Differences

Variations in biological functioning between individuals, which can affect health, behavior, and disease susceptibility.

Homicide

The act of one human killing another, whether lawfully, as in self-defense, or unlawfully.

Alcohol Consumption

involves drinking alcoholic beverages and can range from moderate drinking to heavy and binge drinking.

Cirrhosis

A late stage of scarring (fibrosis) of the liver caused by many forms of liver diseases and conditions, such as hepatitis and chronic alcoholism.