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What Are the Four Steps to Positioning a Product with a Perceptual

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What are the four steps to positioning a product with a perceptual map?


Definitions:

Business Strategy

A plan of action employed by businesses to achieve competitive advantage and meet their goals.

Implementing Strategy

The actions, steps, and practices involved in carrying out strategies to achieve organizational goals.

Corporate Strategy

The overall plan or direction that a company adopts in order to achieve its long-term goals and objectives.

Competitive Strategy

A plan to achieve a competitive advantage in the market, often by distinguishing one's products or services from those of competitors.

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