The Nielsen PRIZM Lifestyle Segmentation Is Based on the Belief

question 197

Multiple Choice

The Nielsen PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A)situational segmentation.
• B)socioeconomic segmentation.
• C)geographic segmentation.
• D)psychographic segmentation.
• E)behavioral segmentation.

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Definitions:

Sexually Offensive Conduct

behaviors or actions that are sexual in nature and violate social norms or legal standards, potentially leading to sexual harassment or assault allegations.

Employer

A person or organization that hires people to work for them in exchange for compensation.

Disparate-Impact Discrimination

Discrimination that results from certain employer practices or procedures that, although not discriminatory on their face, have a discriminatory effect.

Protected Class

A group of persons protected by specific laws because of the group’s defining characteristics, including race, color, religion, national origin, gender, age, and disability.