Segmentation Based on Some Observable Actions or Attitudes by Prospective

question 82

Multiple Choice

Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) behavioral segmentation.
• E) socioeconomic segmentation.

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Definitions:

Liquidity

The degree to which an asset or security can quickly be turned into cash without significantly affecting its market price.

Leverage

The ability to use something to maximum advantage, often referring to the strategic use of resources or capital.

Asset Management

The systematic process of developing, operating, maintaining, and selling assets in a cost-effective manner.

Profitability

The financial metric used to gauge the degree to which a company or organization generates profit relative to its revenue and overall costs.