Product Features and Usage Rate Are Both Variables Used to Employ

question 142

Multiple Choice

Product features and usage rate are both variables used to employ __________ segmentation.

• A)geographic
• B)demographic
• C)loyalty
• D)psychographic
• E)behavioral

---

Definitions:

Facebook Users

Individuals who utilize the social networking site Facebook to connect with friends, share content, and participate in various online communities.

Public Behavior

Actions and conduct displayed by individuals when in public settings, governed by social norms and laws.

Idiographic Understanding

An understanding of the behavior of a particular individual.

Abnormal Behavior

A pattern of behavioral, psychological, or cognitive functions that deviate significantly from cultural norms and may impair functioning.