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-To the owner of a Wendy's fast food restaurant, the information in Figure 8-4 above suggests that Wendy's prospects are __________ of the total compared to __________ for McDonald's.
Arthur W. Page
A prominent figure in public relations history, known for establishing corporate communications principles and serving as a VP for AT&T.
PR Professionals
Public Relations professionals who strategize communication efforts to build and maintain a positive public image for individuals, organizations, or brands.
Corporate Social Responsibility
A business approach that focuses on including social and environmental aspects in operational processes and stakeholder interactions.
CSR Evolution
The ongoing development and transformation of corporate social responsibility practices, reflecting growing expectations for businesses to act ethically and contribute positively to society.
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