Behavioral Segmentation May Be Based on

question 194

Multiple Choice

Behavioral segmentation may be based on

• A)lifestyles and demographics.
• B)retailer and wholesaler behaviors.
• C)geographic and demographic criteria.
• D)product features and retail store type.
• E)demand and supply.

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Definitions:

Planning Matrix

A tool or framework used to organize, prioritize, and systematically assess various aspects of a plan or project.

Customer "Wants"

The desires or needs of customers that companies seek to satisfy with their products or services.

Production Process

The series of steps and operations involved in the creation of a product, from raw materials to the finished goods.

Customer Requirements

Specifications and needs explicitly stated by the customer which a product or service must meet.