Developing a Pool of Concepts to Serve as Candidates for New

question 220

Multiple Choice

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

• A)open innovation
• B)screening and evaluation
• C)product development
• D)new-product strategy development
• E)idea generation

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Definitions:

Motivational Properties

Attributes of objects, events, or states that can induce an organism to engage in a particular behavior towards achieving a certain goal.

Novelty

Novelty involves the quality of being new, original, or unusual, often sparking interest or curiosity.

Uncertainty

The state of being unsure or having doubts, often involving a situation that is unpredictable or has unknown outcomes.

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often involving increased heart rate and alertness.