College Dorm Residents Frequently Want to Keep and Prepare Their

question 209

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is most likely using which basis of segmentation?

• A)sociocultural segmentation
• B)psychographic segmentation
• C)geographic segmentation
• D)behavioral segmentation
• E)socioeconomic segmentation

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Definitions:

Retained Earnings

The portion of a company's profits that is retained or re-invested in the business instead of being paid out as dividends to shareholders.

Marginal Cost Of Capital

The cost of obtaining an additional dollar of new capital, which can influence investment and financing decisions.

Investment Opportunity Schedule

A curve depicting the relationship between the required rate of return on investments and the total amount of investment, illustrating how much investment can be undertaken for a given return.

Dedicated Funding

A financial strategy where specific funds are allocated for a particular purpose or project.