Which of the Following Is a Criterion Used for Selecting

question 147

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)similarity of needs of potential buyers within a segment
• C)cost of reaching the segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

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Definitions:

Overseas Assignments

Work tasks or projects assigned to employees that require them to relocate or travel to foreign countries.

Malaysian Manager

A manager based in Malaysia, potentially implying specific cultural, economic, or business practices unique to the Malaysian context.

Diplomatic Solution

A resolution to a conflict or dispute achieved through negotiation, dialogue, and compromise, often involving state or organizational representatives.

Leadership Diversity

The presence of a culturally heterogeneous group of leaders.