A Perceptual Map Refers to

question 88

Multiple Choice

A perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

Systematic Desensitization

A therapeutic intervention used to gradually reduce a person's anxiety towards a particular object or situation by slowly exposing them to the fear in a controlled way.

Physically Relax

The process of reducing tension and stress in the body through techniques such as deep breathing, muscle relaxation, or gentle exercise.

Harmless Dog

A dog that does not pose any threat or danger to people or other animals, often due to its gentle disposition, training, or behavior.

Stress Inoculation Training

A cognitive-behavioral therapy technique designed to help individuals build resilience and cope more effectively with future stressors.