Differentiation Positioning Requires a Product to

question 5

Multiple Choice

Differentiation positioning requires a product to

• A) emphasize unique product attributes to compete directly with competitors.
• B) compete directly with competitors on similar product attributes in the same target market.
• C) compete with competitors on similar product attributes but in a different market.
• D) seek a less-competitive, smaller market niche in which to locate a brand.
• E) develop marketing actions to move a product or brand to an ideal position.