When a Telemarketer Calls to Sell a Consumer Life Insurance,the

question 147

Multiple Choice

When a telemarketer calls to sell a consumer life insurance,the last questions asked is what category does the person's household income falls into (less than $50,000;$50,000 to $99,999;and $100,000 and over) .When the telemarketer asks about household income,this indicates the use of which type of consumer variable the firm is using to segment its market?

• A)usage
• B)behavior
• C)demographic
• D)buying situation
• E)psychographic

Learn about the different types of survey scales (e.g., semantic differential, graphic rating).

Understand the advantages and disadvantages of using questionnaires and online surveys.

Learn how to construct effective survey questions to improve response accuracy and reliability.

Understand the methodological considerations in longitudinal survey designs.