The Axes on a Perceptual Map Are

question 1

Multiple Choice

The axes on a perceptual map are

• A)sales and profitability.
• B)two product attributes, ranging from high to low on that attribute.
• C)market share and market growth rate.
• D)product variety and profitability.
• E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty entered into by the United States, Canada, and Mexico; it went into effect on January 1, 1994, and has been replaced by the USMCA (United States-Mexico-Canada Agreement) to facilitate free trade by reducing and eliminating trade barriers.

Mexican Constitution

The fundamental legal document of Mexico, outlining the structure of the government, rights of citizens, and separation of powers, enacted in 1917.

Labour Party

A political party, often found in various countries, that emphasizes workers' rights, social equality, and the promotion of labor unions.

AFL-CIO

The American Federation of Labor and Congress of Industrial Organizations, a federation of unions that collectively represent millions of workers in the United States.