Data Refer to the

question 245

Multiple Choice

Data refer to the

• A)subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
• B)objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
• C)facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
• D)information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
• E)facts and figures related to the problem that are only available for purchase from the federal government.

---

Definitions:

Health Care

The maintenance or improvement of health via the prevention, diagnosis, treatment, recovery, or cure of disease, illness, injury, and other physical and mental impairments in people.

Perfectly Inelastic

Perfectly inelastic describes a situation where the quantity demanded or supplied does not change in response to a change in price.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured or reimburses the insured for expenses incurred from illness or injury.