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When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?
Syphilis
A bacterial infection usually spread by sexual contact that starts as a painless sore.
Fetal Rights
The legal or moral rights attributed to fetuses, often involving debates over abortion, medical treatment, and maternal-fetal conflicts.
Civil Rights
The rights of citizens to political and social freedom and equality.
Childbearing Woman
A female who is in the process of giving birth or is capable of producing offspring.
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