Screening and Evaluation Refers to the Stage of the New-Product

question 174

Multiple Choice

Screening and evaluation refers to the stage of the new-product process

• A)at which prospective customers are exposed to new product prototypes for the first time.
• B)at which new product concepts that have been found viable are converted into actual prototypes.
• C)that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
• D)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E)where consumers evaluate a new product's performance in an actual-use situation.

---

Definitions:

Ill-structured Problem

A type of problem that lacks clear goals, solution paths, or expected solutions, making it difficult to solve.

Programs

A set of planned activities or procedures designed to achieve specific outcomes or objectives.

Decision Program

A predefined set of policies or procedures followed during the decision-making process to achieve a certain objective.

Standing Order

A pre-established directive that authorizes actions to be taken or procedures to be followed under certain conditions without the need for further approval.