__________ Involves Operating Computer Networks That Can Store and Process

question 156

Multiple Choice

__________ involves operating computer networks that can store and process data. For marketers, it can be used to extract hidden information from large databases such as households' product purchases, TV viewing behavior, and responses to coupon or free-sample promotions.

• A)Data mining
• B)Environmental scanning
• C)Computerization
• D)E-marketing
• E)Information technology

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