Yum! Brands,the Parent Company of KFC,has Pursued an Aggressive Growth

question 333

Multiple Choice

Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now than 3,700 restaurants in 650 Chinese cities,and KFC has a 40% market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90% of its Chinese stores,so it appears that the company prefers __________ in this market.

• A)licensing
• B)local assembly
• C)a joint venture
• D)direct investment
• E)local manufacturing

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Definitions:

Organizational Development Model

A strategic, evidence-based approach aimed at improving an organization's effectiveness, health, and capacity for change through interventions in its processes, practices, and structures.

Generational Shifts

Changes in culture, society, and values that occur as one generation replaces another over time.

Benefit And Reward Programs

Systems implemented by organizations to incentivize and recognize employees' work through various benefits and rewards.

Organizations

Entities composed of multiple people, such as businesses or clubs, working towards a common goal.