Evaluating the Results of a Marketing Decision Involves

question 41

Multiple Choice

Evaluating the results of a marketing decision involves

• A)asking prospective customers if they are likely to buy the product during a specified future time period.
• B)requesting the firm's salespeople to estimate sales during a coming period.
• C)collecting data from marketing experts about changes in the environment.
• D)collecting projections from all regional sales managers and making projections based on a region to region basis.
• E)monitoring the marketplace to determine if action is necessary in the future

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Definitions:

Procedure

A set procedure or method followed in a scientific study or test to achieve certain objectives or results.

More Than Two Groups

A situation in statistical analysis where comparisons are made among three or more distinct groups or categories.

Two Groups

A reference to experimental designs where subjects are divided into two groups for comparison.

Single Group

Involves analyzing or obtaining data from one specific group or category, often used in research studies for comparison or to measure change over time.