Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 250

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A)response rates are higher because consumers are anonymous.
• B)the quality of responses is better with online surveys than they are with personal interview surveys.
• C)turnaround time from data collection to report is much quicker than with traditional methods.
• D)consumers value e-mail surveys and feel highly regarded when receiving them.
• E)consumers want to be helpful so they complete the survey multiple times.

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Definitions:

Insomnia

A sleep disorder characterized by difficulty falling and/or staying asleep, affecting physical and mental health.

Mild Sedative

A type of medication or substance that has a calming effect on the central nervous system, often used to help with relaxation or to induce sleep.

Day Residue

Elements from daily experiences that are leftover in the mind and can influence dreams and thoughts.

Freud's Concept

Theories developed by Sigmund Freud that emphasize the role of the unconscious mind, intrapsychic conflicts, and childhood experiences in shaping personality and behavior.