Grape-Nuts Was One of the First Cereals Post Cereal Company

question 248

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand awareness studies,but recently its sales have been steadily declining.Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first

• A)update the flavor of the cereal by making it slightly sweeter.
• B)increase the amounts spent on advertising and sales promotion.
• C)do marketing research to identify what needs were not being satisfied.
• D)hire additional salespeople who were younger and more assertive to contact grocery stores.
• E)realign Grape-Nuts as a "star" and increase production.

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Definitions:

Isoelectronic

Describing atoms, ions, or molecules that have the same number of electrons and thus similar electron configurations.

Octet Rule

A chemical rule of thumb that reflects the observation that atoms of main-group elements tend to bond in such a way that each atom has eight electrons in its valence shell.

Lewis Dot Structure

A diagram that represents the valence electrons of atoms within a molecule, showing the bonding between atoms as well as lone pairs of electrons.

He

Helium, a colorless, odorless, tasteless, non-toxic, inert, monatomic gas that heads the noble gas series in the periodic table.