One Test of Whether Marketing Research Should Be Done Is

question 197

Multiple Choice

One test of whether marketing research should be done is if

• A) different outcomes will lead to different marketing actions.
• B) multiple changes can be implemented simultaneously.
• C) interpreting the data can be done using a jury of executive opinions.
• D) the decision to undertake it is unanimous.
• E) there is a budget for the research.

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Definitions:

Linear Supply Chains

Traditional supply chain models where products flow in a straight line from supplier to manufacturer to wholesaler to retailer to consumer.

Supply Chain Ecosystem

A complex network of interlinked companies, operations, and teams working together to produce and deliver products to the end user.

Network Modeling

The method of creating a mathematical model to represent a system of interconnected elements or processes for analysis and optimization.

IT-Based Processes

Processes that rely on information technology to operate or deliver a service, encompassing everything from software development to data management.