Nescafe Coffee Is Marketed Using Different Coffee Blends and Promotional

question 115

Multiple Choice

Nescafe coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafe generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product/promotion strategy?

• A)product extension
• B)product customization
• C)product adaptation
• D)dual adaptation
• E)dual integration

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Definitions:

Variable Costs

Costs that vary depending on the level of activity within a business, like those associated with raw materials or the production process.

Net Income

The net income of a business once all deductions, including expenses, taxes, and other costs, are made from its total earnings.

Selling Price

The price at which goods or services are offered to consumers.

Fixed Costs

Expenses that do not change with the level of production or business activity, such as rent or salaries.