Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 102

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that

• A)one service can collect, analyze, interrelate, and present this information.
• B)all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C)members of the firm can be included in the analysis of data, making the results more reliable.
• D)the service gets paid on a percentage basis; the better the information, the higher the fee.
• E)firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Misattribution

The incorrect assignment of the source, cause, or authorship of a memory, feeling, or attribution.

Retrograde Amnesia

A loss of memory-access to events that occurred, or information that was learned, before an injury or the onset of a disease.

Anterograde Amnesia

The loss of the ability to create new memories after the event that caused the amnesia, leaving the person unable to recall the recent past.

Working Memory

A cognitive system responsible for temporarily holding information available for processing and decision making.