Nielsen PRIZM Segmentation Classifies Every Household into One of 66

question 178

Multiple Choice

Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)financially
• B)behaviorally
• C)ethnically
• D)socially
• E)ethnographically

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Definitions:

Electric Toothbrush

A toothbrush that uses electric power to move the brush head, often considered more effective in reducing plaque and gingivitis than manual toothbrushes.

Disposable Lighter

A small, portable device used for creating a flame, intended for short-term use until the fuel runs out and then discarded.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or service, requiring a modest amount of learning or behavior change.

Prego Pasta Bake Sauce

A brand of pasta sauce marketed by Campbell Soup Company, designed for easy preparation of baked pasta dishes.