Questionnaire Data Refer to

question 125

Multiple Choice

Questionnaire data refer to

• A)the facts and figures obtained by observing people about their attitudes,awareness,intentions,and behaviors.
• B)the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics,ethnographics,and behaviors.
• C)psychographic data obtained by asking people non-biased questions about their age,occupation,and income.
• D)the facts and figures obtained by asking people about their attitudes,awareness,intentions,and behaviors.
• E)any type of information about a consumer obtained through non-technological methods.

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Definitions:

P(A Or B)

The probability of the occurrence of at least one of two events A or B.

Marital Status

A demographic variable indicating the legal relationship status of an individual, such as single, married, divorced, or widowed.

Mutually Exclusive

A condition where two events cannot both occur at the same time.

P(A Or B)

A probability measure that represents the likelihood of either event A occurring, event B occurring, or both events occurring.