A Disadvantage of the Mall Intercept Interview Method Is

question 6

Multiple Choice

A disadvantage of the mall intercept interview method is

• A) the difficulty in finding qualified interviewers to work at relatively low salaries.
• B) the lack of reliability due to changes in customer traffic during holidays.
• C) the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.
• D) the people selected may not be representative of the target market.
• E) the people only participate to receive something in return, so their answers are often biased.

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Definitions:

Make-Table Query

A type of database query that creates a new table and populates it with data based on the result of the query.

Action Query

A type of database query that performs an action on data, such as inserting, updating, or deleting records, rather than just selecting data.

Top Values Query

A query in database systems that retrieves a specific number or percentage of records from the top of a result set, based on a specified criterion.

Access Database

A database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface.