To Create a Market-Product Grid for Bed Pillows, the Most

question 34

Multiple Choice

To create a market-product grid for bed pillows, the most effective way to segment the market would be using

• A)the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
• B)the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
• C)the sleeper's gender: male or female.
• D)the time of sleep: day or night.
• E)how the sleeper sleeps: side, back, or stomach.

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Definitions:

Minimal Government Intervention

Minimal government intervention refers to an economic policy or philosophy where the government has a very limited role in the economy, allowing the market to operate with minimal regulatory influence.

Market System

An economic system where decisions regarding investment, production, and distribution are guided by the price signals created by the forces of supply and demand.

Self-interest

Acting in a way that is most beneficial for oneself.

Private Property

The right of private persons and firms to obtain, own, control, employ, dispose of, and bequeath land, capital, and other property.