The Extraction of Hidden Predictive Information from Large Databases to Find

question 110

Multiple Choice

The extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as

• A) predictive analysis.
• B) information extraction.
• C) variable analysis.
• D) database management.
• E) data mining.

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Definitions:

Advertising Strategy

A plan of action by a business or brand designed to reach potential customers and persuade them to purchase a product or service.

Municipal Courts

Local courts that have jurisdiction over violations of city ordinances and, in some cases, over minor offenses and civil disputes within a city or municipality.

Divorce Actions

Legal proceedings initiated by one or both spouses to legally terminate their marriage.

Paternity Suits

Legal actions initiated to determine the paternity of a child, typically for purposes of securing child support from the father.